About Kriti Sarawgi
A postgraduate in Luxury Brand Management with project-based experience in identifying trends, engaging users, increasing brand awareness and servicing clients. By deeply involving myself in various college and professional based opportunities, I have honed my skills of organizing, leading, and networking with people.
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My passion lies in building brands that challenge the status quo. For me, branding permeates everything we do. Branding, to me, is presenting an idea in a disruptive way to others that is hard to resist.
My Latest Projects
Social Media Management | Baidyanath
(February 2021 - October 2021)
Baidyanath is an Ayurvedic company with a century's worth of history. The company's goal is to make people aware of the essence of Ayurveda and provide products that live up to its promise. Once again, Ayurveda is gaining the attention of consumers today. As part of this project, I am using social media campaigns, posts, ads, and stories to promote the brand and strengthen the audience's attention.
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Digital Marketing | Malnuts
(May 2021 - November 2021)
Digital marketing and social media management for Malnuts- dry fruits company. A personal project of mine. Apart from designing the post, I do all campaign creation, ad management, and ideation by myself.
Packaging Design | Malnuts
Designing the form, structure, materials, colour, imagery, typography, and regulatory information with ancillary design elements to make Malnuts product suitable for marketing.
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Packaging design for Manuts Cashews and Almonds category.
Re-Branding, Designing & Social Media Management | Creamy Desires
(February 2023 - Present)
Re-branding Logo, Menu and Social Media elements. Further, Implementing, assessing and improving the company's social media marketing. This involved increasing online presence, reaching targeted audiences, and improving performances.
Branding & Social Media Marketing | Flistaa
(March 2021 - October 2021)
Flistaa is a new company that produces milkshakes and natural juices. Bringing Indian flavours into every home is the aim of the brand. It is convenient, unhygienic, and aims to help you cherish your life, which makes it different from any other juice brand or shop. Worked on the brand building process and improving the company's social media presence further.
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Content Creation | Siddhayu
(March 2021 - October 2021)
The key to branding is communication. Having an interesting brand perspective, Siddhayu is reimagining Ayurveda. It is important to create content that blends traditional roots with new trends. Consequently, I create content to improve the brand image for clients via posts, ads, and stories.
Social Media Marketing | Laeve Skincare
(March 2022 - June 2022)
Planning, Implementing, and Evaluating the company's Social Media Marketing. The goal is to enhance online presence and improve digital marketing performance through Instagram & Facebook.
Branding, Designing & Social Media Management | Delineate Designs
(July 2023)
A brand I have created that encapsulates all the work I do in the realms of Graphic designing, Social Media Management, and Content Creation. The idea is to enhance the brand's presence and turn it into a Digital Marketing Agency in the future.
